Flashpoint Swansea: top of the Google Map Pack for bouldering
Flashpoint Swansea sits in the centre of town. We built the site and took it to #1 in the Google Map Pack for bouldering across the city — and it became the fastest-growing site of its group, with sessions up 38% and new visitors up 52%.
The challenge
A brand-new site in a city where nobody yet searched for it by name. The task was to win Swansea’s bouldering searches from scratch and turn a cold start into steady, growing demand.
What we did
1. Built the foundation
We designed and built the website around how people actually search for bouldering — sessions, beginners, kids, technique, community and parties — each on its own optimised page, with a Google Business Profile set up and tuned to match.
2. Rapidly earned the top spots
We targeted the high-intent local terms first and moved the site onto page one and into the top positions, organic and Maps.
3. Defended the top — then widened the net
We held those positions month after month while widening the keyword net (technique, beginners, kids, “what is bouldering”), and we maintain the site — security, updates, performance.
The results
Flashpoint Swansea now sits at the top of the Map Pack for bouldering across the city, with momentum building fast.
Where Flashpoint Swansea ranks now (positions as reported in the client’s July 2024 performance report):
| Search term | Searches / mo | Map Pack | |
|---|---|---|---|
| bouldering swansea | 30 | #1 | #1 |
| bouldering centre swansea | 0–10 | #1 | #1 |
| bouldering in swansea | 0–10 | #2 | #1 |
| bouldering wall swansea | 0–10 | #1 | #3 |
| climbing gym swansea | 0–10 | #2 | #1 |
| climbing lessons swansea | 0–10 | #3 | #1 |
| indoor bouldering swansea | 0–10 | #3 | #1 |
| climbing swansea | 80 | #3 | #2 |
“Google” = organic position; “Map Pack” = Google Maps local pack position.
See where your venue ranks in local Maps →
The growth is the headline: 3,142 sessions in the month (+38%), 2,274 new visitors (+52%), and Google impressions up 41% — with 486 website clicks from the Business Profile (+20%).
What this means for your venue
A new venue can win its local Maps searches from a cold start — and fast. Flashpoint Swansea went from invisible to the top of the map in months, with visitor numbers climbing month on month.
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All figures are taken from this venue’s own monthly Google Analytics & Google Business Profile report for July 2024, and reflect that reporting period.
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