Freedog Bristol: top of the Map Pack for trampolining, soft play & ninja courses
Freedog packs trampolining, three-storey soft play and a ninja assault course into one Bristol venue. We built the site and rank it at the top of the Google Map Pack for the searches that fill it — the #1 box for “ninja warrior course bristol” and “ninja assault course bristol”, and #1 on Google and in Maps for “trampolining bristol”.
The challenge
Trampoline parks and soft play live and die by local search. A parent searches “soft play near me” or “trampoline park bristol” and taps whoever sits top of the map. At launch that spot belonged to someone else, and the venue was missing the huge volume of high-intent local searches happening every day.
What we did
1. Built sites around how families search
We built the website around every activity and intent that drives a visit or a booking — trampolining, soft play, toddler bounce, ninja course, free running, kids’ parties — each on its own optimised page, with a tuned Google Business Profile.
2. Took the Map Pack
For an activity centre, the Google Maps pack is the shop window. We moved the venue into the top of the Map Pack for the searches that fill it, backed by strong organic rankings.
3. Defended and widened
We hold these positions, keep expanding the keyword net, and maintain the site.
The results
Freedog Bristol sits at the top of the Map Pack for the searches that fill an indoor family venue.
The rankings that fill the venue (positions from the April 2026 report):
| Search term | Searches / mo | Map Pack | |
|---|---|---|---|
| ninja warrior course bristol | 300 | — | #1 box |
| ninja assault course bristol | 150 | #11 | #1 box |
| trampolining bristol | 100 | #1 | #1 |
| trampoline bristol | 300 | #3 | #1 |
| trampoline centre bristol | 20 | #1 | #1 |
| bristol soft play | 100 | #2 | #1 |
| soft play bristol | 900 | #2 | #7 |
| trampoline park bristol | 700 | #2 | #3 |
“Google” = organic position; “Map Pack” = Google Maps local pack position. Figures & rankings correct at the time of publishing.
See which local searches you’re missing →
That visibility turns into footfall and bookings. In the month the site’s Google impressions rose 11% to 13,957, its Business Profile drove 2,484 website clicks (+18%) and 3,792 profile interactions (+9%), on 9,292 sessions.
What this means for your venue
For a trampoline park or soft play, the battle is won or lost in the Google Map Pack — and most venues never reach the top of it. Freedog Bristol shows what happens when you do.
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