Freedog Bristol: owning the Google Map Pack for trampolining & soft play
Freedog packs trampolining, three-storey soft play and a ninja assault course into one Bristol venue. We built the site and now own the Google Map Pack for the searches that fill it — the #1 box for “trampoline park bristol” and “ninja warrior course bristol”, plus #1 on Google for “soft play bristol”.
The challenge
Trampoline parks and soft play live and die by local search. A parent searches “soft play near me” or “trampoline park bristol” and taps whoever sits top of the map. At launch that spot belonged to someone else, and the venue was missing the huge volume of high-intent local searches happening every day.
What we did
1. Built sites around how families search
We built the website around every activity and intent that drives a visit or a booking — trampolining, soft play, toddler bounce, ninja course, free running, kids’ parties — each on its own optimised page, with a tuned Google Business Profile.
2. Took the Map Pack
For an activity centre, the Google Maps pack is the shop window. We moved the venue from nowhere into the top of the Map Pack for the searches that fill it, backed by strong organic rankings.
3. Defended and widened
We hold these positions, keep expanding the keyword net, and maintain the site so it stays fast and secure.
The results
Freedog Bristol now dominates local search for indoor family activities in the city — and the demand follows.
The rankings that fill the venue (live positions, July report):
| Search term | Searches / mo | Map Pack | |
|---|---|---|---|
| soft play bristol | 900 | #1 | #5 |
| trampoline park bristol | 700 | #2 | #1 box |
| ninja warrior course bristol | 300 | — | #1 box |
| ninja assault course bristol | 150 | #5 | #1 box |
| bounce bristol | 100 | #2 | #1 box |
| softplay bristol | 70 | #1 | #1 box |
| soft play in bristol | 80 | #1 | #7 |
| toddler bounce bristol | 60 | #1 | #1 |
“Google” = organic position; “Map Pack” = Google Maps local pack position.
See which local searches you’re missing →
That visibility turns into footfall and bookings. In the month, the site’s Google impressions jumped 62%, its Business Profile drove 2,554 website clicks (+52%) and calls more than doubled (+110%), on 8,582 sessions (+46%).
What this means for your venue
For a trampoline park or soft play, the battle is won or lost in the Google Map Pack — and most venues never reach the top of it. Freedog Bristol shows what happens when you do: the obvious tap for every parent searching nearby.
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