Freedog Swindon: #1 on Google for kids’ parties & activities in Swindon
We built the Freedog Swindon site and took it from poor rankings to the top of Google for the searches that fill a family activity venue — #1 for “kids parties swindon” and “childrens parties swindon”, and top-three for the high-volume “indoor kids activities swindon”.
The challenge
The site started with weak visibility — most of the searches that fill a family venue sat outside the top results entirely. In a competitive market for kids’ parties and rainy-day activities, that meant missing the parents searching every day.
What we did
1. Built sites around how families search
We built the website around every activity and intent that drives a visit or a booking — trampolining, soft play, toddler bounce, ninja course, free running, kids’ parties — each on its own optimised page, with a tuned Google Business Profile.
2. Took the Map Pack
For an activity centre, the Google Maps pack is the shop window. We moved the venue from nowhere into the top of the Map Pack for the searches that fill it, backed by strong organic rankings.
3. Defended and widened
We hold these positions, keep expanding the keyword net, and maintain the site so it stays fast and secure.
The results
Freedog Swindon now ranks at the top of Google for the party and activity searches that book out a family venue.
The rankings that book out the calendar (live positions, July report):
| Search term | Searches / mo | Map Pack | |
|---|---|---|---|
| indoor kids activities swindon | 450 | #3 | #3 |
| kids parties swindon | 100 | #1 | #4 |
| childrens parties swindon | 60 | #1 | #6 |
| kids party swindon | 40 | #2 | #3 |
| kids activities swindon | 30 | #4 | #3 |
| indoor activities swindon | 20 | #4 | #2 |
| kids birthday party swindon | 20 | #3 | #4 |
| swindon kids | 50 | #6 | #3 |
“Google” = organic position; “Map Pack” = Google Maps local pack position.
See where you rank for the searches that book parties →
That visibility turns into bookings. In the month the site’s Google impressions rose 63%, its Business Profile drove 2,417 website clicks (+37%) and calls rose 24%, on 7,392 sessions (+29%).
What this means for your venue
Party and “things to do with the kids” searches are pure intent — the people searching are ready to book. Freedog Swindon shows the difference between sitting on page two and owning those searches in your town.
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