Freedog: owning the Google Map Pack for trampolining & soft play in Bristol & Swindon

Freedog packs trampolining, three-storey soft play and a ninja assault course into venues in Bristol and Swindon. We built the sites and now own the Google Map Pack for the searches that fill them — the #1 box for “trampoline park bristol” and “ninja warrior course bristol”, and #1 on Google for “soft play bristol” (900 searches/mo).

• Venue: Trampoline park & soft play
• Locations: Bristol & Swindon
• Worked together: from launch
• Services: Website builds, local & organic SEO, maintenance

The challenge

Trampoline parks and soft play live and die by local search. A parent deciding where to take the kids on a rainy Saturday — or where to book a birthday party — pulls out their phone and searches “soft play near me” or “trampoline park bristol”, then taps whoever sits at the top of the map. When Freedog’s sites launched, that top spot belonged to someone else. With no rankings and no Maps presence, the venues were relying on people who already knew them — and missing the huge volume of high-intent local searches happening every single day.

What we did

1. Built sites around how families search

We built the Freedog websites around every activity and intent that drives a visit or a booking — trampolining, soft play, toddler bounce, ninja course, free running, kids’ parties and birthdays — each on its own optimised page, with finely-tuned Google Business Profiles for both locations.

2. Took the Map Pack

For an activity centre, the Google Maps pack is the shop window. We moved Freedog from nowhere into the top of the Map Pack — and into the coveted #1 “box” — for the searches that fill the venues, then backed it with #1 organic rankings for the core soft play and trampolining terms.

3. Defended and widened across both sites

We hold these positions and keep expanding the net — soft play, trampolining, ninja, toddler sessions, parties and kids’ activities — across both Bristol and Swindon, and maintain the sites so they stay fast and secure.

The results

Freedog now dominates local search for indoor family activities in both its cities — and the demand follows.

The rankings that fill the venues (live positions, July report):

Across both venues. “#1 box” = the highlighted top result in the Google Maps pack. “Google” = organic position; “Map Pack” = Maps position.

See which local searches you’re missing →

That visibility turns straight into footfall and bookings. In one month, the Bristol site’s Google impressions jumped 62%, its Business Profile drove 2,554 clicks to the website (up 52%) and calls more than doubled (+110%). Swindon told the same story — impressions up 63% and website clicks up 37% — with the two sites together recording around 16,000 sessions in the month.

What this means for your venue

For a trampoline park, soft play or family activity centre, the battle is won or lost in the Google Map Pack — and most venues never get to the top of it. Freedog shows what happens when you do: you become the obvious tap for every parent searching for somewhere to take the kids or book a party in your town.