Sheffield climbing wall — page 3 to page 1, recommended by ChatGPT
The situation. A Sheffield climbing wall came to us ranking on page 3 for “indoor climbing Sheffield”, invisible in ChatGPT, and slipping against newer local competitors.
What we did
Rebuilt their party page around booking intent
Optimised their Google Business Profile for the map pack
Set them up for AI search — crawlers, schema, llms.txt and citations
Built a review funnel to win and showcase 5-star reviews
The results — within four months
Page 3 → Page 1 for its main local search
Into the Google Maps top 3, ahead of local competitors
Recommended by ChatGPT for climbing birthdays in Sheffield
“We went from barely showing up on Google to being recommended by ChatGPT when people search for climbing birthdays in Sheffield. We’ve had to turn parties away this summer, which has never happened before. I wish we’d done this two years ago.” — Owner, Sheffield climbing wall
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