Sheffield climbing wall — page 3 to page 1, recommended by ChatGPT

The situation. A Sheffield climbing wall came to us ranking on page 3 for “indoor climbing Sheffield”, invisible in ChatGPT, and slipping against newer local competitors.

What we did

• Rebuilt their party page around booking intent
• Optimised their Google Business Profile for the map pack
• Set them up for AI search — crawlers, schema, llms.txt and citations
• Built a review funnel to win and showcase 5-star reviews

The results — within four months

• Page 3 → Page 1 for its main local search
• Into the Google Maps top 3, ahead of local competitors
• Recommended by ChatGPT for climbing birthdays in Sheffield

“We went from barely showing up on Google to being recommended by ChatGPT when people search for climbing birthdays in Sheffield. We’ve had to turn parties away this summer, which has never happened before. I wish we’d done this two years ago.” — Owner, Sheffield climbing wall

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